Optimizing and experimenting with the ABM approach has always been a headlong goal for Annika & the team at E2open. They learnt that setting up sales for success with content targeting programs that align with the buyer’s journey enabled the team to see an immediate impact on pipeline acceleration. Join Annika in this crash course as she breaks down the winning algorithm to accelerate the pipeline.
Annika Helmrich is the Senior Director of Field Marketing at E2open, a leading supply chain software company with over 20 years of B2B enterprise software marketing experience. Annika is known for providing a consistent and repeatable demand generation engine with best-in-class marketing automation, business processes and exceptional marketing talent to keep pace with growing demand generation and pipeline targets. After graduating from American University with a Bachelor’s degree in Communications Annika earned her MBA from the Robert H. Smith School of Business at the University of Maryland.
