Christopher Willis

It’s a provocative statement, but great content marketing shouldn’t be built to sell your product. I know. Sounds crazy. But really, great content marketing should be built to answer questions, bring awareness to a problem and it’s solutions, and provide value. By eliminating a sales pitch, and in essence, forgetting about your target prospect for a moment, you can build content that can help a much wider audience find your company, identify with a common problem, and be smarter for reading it. Sub-Topics Covered: What’s really driving your content downloads? #search - Who’s downloading your content, and who’s not? #relevance - Why much of your content gets ignored. #lackofvalue - How you can increase the business results of your content. #contentfitness

Chris is recognised as a highly innovative and results oriented executive with demonstrated experience developing successful marketing and sales organisations. Professionally trained and disciplined with a strong client following. Has the proven ability to build success from the ground up with a focus on strategies and activities that contribute to the growth of corporate assets and revenue.

Session Topic

Forget Customers. Focus on Value.

over and above below

Rand Fishkin



Annika Helmrich

Sr Director, Global Field Marketing


Stefaan Hooydonk


Curiosity Institute

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