At SparkToro, Rand and his team practice “Chill Work”. Chill Work is evocative of the Italian Slow Food and CittaSlow (Slow City) movements, centering around a Zen-like appreciation for the fulfilment and rewards of high-quality work, but never letting work intensity overwhelm the rest of life. It recognizes that both too much work and too much free time are linked to unhappiness.
Rand Fishkin is co-founder and CEO of audience research software startup, SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or remarkable cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.
