Account-Based Marketing (ABM) is all about creating moments for your prospects. The big piece of ABM that some forget though is how do you incorporate what really matters to the person vs the persona? Join Nick Bennett as we dig deeper into how to intertwine personal branding with an ABM strategy to connect on a human-to-human level.
Nick Bennett is a field marketer, a podcast host, and a personal branding aficionado. Outside of the office, sports is Nick’s biggest passion. He has co-founded an adult amateur baseball league and plays the game even now. “How can you not love America’s greatest pastime?” you’ll hear him say. Nick has a focused vision of his future. He wants to disrupt the marketing industry just like Seth Godin
